Texans Credit Union Chooses Spiral to Power Personalized Savings and Community Giving Through Everyday Banking

Thousands of Texans members are already saving and supporting local nonprofits through everyday banking, surpassing $100,000 in early savings deposits.

NEW YORK–(BUSINESS WIRE)–#BankingInnovation—Spiral, the award-winning platform redefining personalized banking, today announced its partnership with Texans Credit Union, a leading Texas-based credit union renowned for its community support and charitable giving. This partnership enables Texans to deepen member relationships, grow deposits, and expand its impact across the communities it serves. Since launching Spiral’s personalized digital experiences recently, thousands of members have quickly enrolled and are already turning everyday purchases into savings and community impact, while donating through an innovative online Giving Center.

By adding Spiral’s Roundup Center, Texans’ members are empowered to round up their everyday card purchases to save toward their goals and support their favorite charitable causes, directly benefiting their communities and the nonprofits they support. In addition, their new Giving Center enables members to easily donate to their preferred charities directly from their digital accounts. Through this personalized experience, members create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes. Early engagement has been strong, with thousands of members rapidly adopting these experiences and using them daily.

“Enhancing the digital experience for our members is a top priority for Texans Credit Union,” said Matt Moore, Senior Vice President, Retail at Texans Credit Union. “Spiral proved to be the perfect fit with its intuitive design and quick implementation that made it easy to deliver a feature our members love. Within 48 hours of launch, over 1,000 members enrolled in the Roundup program, and many began donating to charity through the Giving Center. We’re thrilled with the early results and excited to see even more members engage.”

With Spiral, Texans can drive awareness and digital donations directly from its member base to its charitable nonprofit partners, expand its offering for local nonprofits, and attract more nonprofit businesses to create positive change in their community through fundraising campaigns, donation matching, and community-wide events.

“Texans’ member-first approach and commitment to innovation set them apart,” said Shawn Melamed, CEO and Founder of Spiral. “It’s exciting to see how quickly members are embracing these experiences, building savings, and supporting their communities through everyday banking.”

Spiral’s turnkey solutions integrate with leading digital banking providers and core systems. To learn more about Spiral’s platform, please contact Spiral here.

About Spiral

Headquartered in New York City, Spiral is an award-winning platform redefining how credit unions and banks grow deposits and retention through personalized banking experiences. Trusted by dozens of financial institutions, Spiral has saved millions for families and local communities — turning institutions into the primary choice for savings, cards, loans, and giving. With Spiral, financial institutions empower account holders to build savings automatically, achieve financial freedom, and support their communities through any banking account, debit card, or credit card. Recognized as a Top 50 FinTech Company, Spiral makes it easy for financial institutions to drive local impact and empower millions of people to build better lives. Spiral is backed by Team8, Curql, ICBA, Euclidean Capital, Intuition Fund, Communitas Capital, Phoenix, Nidoco AB, MTVO, and more. To learn more, visit Spiral.us.

About Texans Credit Union

Texans Credit Union is a full-service, not-for-profit financial institution that has served Texas since 1953. With a mission to empower members to manage and advance their financial lives, Texans offers a complete suite of banking, lending, and investment services supported by intuitive digital tools and personal, local service. The credit union fosters a people-first culture and has been recognized for three consecutive years as a Top Workplace by The Dallas Morning News. Its member service approach is rooted in expertise, care, and innovation in every interaction. To learn more, visit texanscu.org.

Contacts

Media Contact
press@spiral.us