Wall Street Journal Adds Polymarket Prediction Markets to Help Readers Assess Risk

TLDR

• Polymarket signed an exclusive deal with Dow Jones to display prediction market data across Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily
• The partnership includes dedicated data modules on websites and select print placements, plus features like earnings calendars showing expected results for public companies
• Polymarket is valued at $9 billion following recent funding rounds and has become a leading prediction market platform alongside Kalshi
• The platform also has exclusive partnerships with Yahoo Finance, while competitor Kalshi partners with CNN and both appear in Google Finance search results
• Polymarket plans to launch a native POLY token with an airdrop, confirmed in October 2025

Polymarket has entered into an exclusive partnership with Dow Jones Media Group to integrate prediction market data across multiple major financial publications. The deal brings real-time market predictions to readers of the Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.

The partnership will feature dedicated data modules on Dow Jones-owned websites and select print placements. Dow Jones CEO Almar Latour said the decision helps clients “better interpret market sentiment and assess risk.”

Prediction Markets Gain Media Mainstream Acceptance

Founded in 2020, Polymarket has grown into one of the top prediction market platforms. The company gained widespread attention during the 2024 US presidential election when its markets correctly predicted Donald Trump’s victory.

Polymarket currently holds a $9 billion valuation following recent funding rounds. Competitor Kalshi is valued at approximately $11 billion. Both platforms have secured multiple media partnerships in recent months.

Polymarket serves as the exclusive prediction market partner for Yahoo Finance. Kalshi has partnered with CNN to integrate prediction market data into its programming. Both platforms will appear in Google Finance search results.

The platform recently announced plans to offer housing-related prediction markets through an integration with onchain real estate platform Parcl. Polymarket confirmed in October it will launch a native POLY token with an accompanying airdrop.

In December, the company resolved a security issue affecting a small number of users. The breach resulted from a vulnerability in a third-party authentication provider. Polymarket also introduced taker fees on 15-minute crypto markets during the same period.

The platform settled a high-profile contract following the capture of Venezuelan President Nicolás Maduro at Trump’s direction. One trader earned over $400,000 profit from a $32,000 bet on the outcome. A US lawmaker subsequently called for legislation addressing potential insider trading on prediction market platforms.

Crypto exchanges have expanded their prediction market offerings. Coinbase announced onchain prediction markets with Kalshi in December 2024.

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