PANews reported on January 7th that, according to Cryptopolitan, Nike has reportedly sold its digital products subsidiary RTFKT in December 2025, further solidifyingPANews reported on January 7th that, according to Cryptopolitan, Nike has reportedly sold its digital products subsidiary RTFKT in December 2025, further solidifying

Nike has sold its digital products subsidiary RTFKT

2026/01/07 20:39
1 min read

PANews reported on January 7th that, according to Cryptopolitan, Nike has reportedly sold its digital products subsidiary RTFKT in December 2025, further solidifying its plan to "end" its NFT division by the end of January. The sportswear giant announced last year that it would terminate its NFT business and other blockchain-based projects.

Nike confirmed in a brief statement that the sale of RTFKT took effect on December 16, and that the company and its community are "opening a new chapter," but did not disclose the buyer or the terms of the sale. The statement added, "Nike will continue to invest in the delivery of innovative products and experiences in physical, digital, and virtual environments." This likely means that despite exiting a specific NFT market, the company intends to continue expanding its digital business.

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