Jack Dorsey’s Block Launches Bitcoin Day With $1M In BTC Rewards For Users Today

TLDR

• Bitcoin Day runs from April 6 to April 10 or until $1M in BTC rewards are claimed.
• Users can earn BTC bonuses by buying on Cash App, spending with Square sellers, or moving coins to Bitkey.
• Each eligible user can receive up to $80 in Bitcoin bonuses by completing all three actions.
• Block holds 8,883 BTC worth about $616 million, ranking 14th among public company holders.

Jack Dorsey’s Block has launched Bitcoin Day, a limited campaign across Cash App, Square, and Bitkey. The company said it will distribute $1 million in Bitcoin rewards to eligible users. The offer started on April 6 and runs through April 10. It may close earlier if all rewards are claimed.

The campaign gives users instant BTC bonuses after certain actions inside Block’s products. Those actions include buying Bitcoin, spending it with Square sellers, and moving it into self-custody with Bitkey. Each reward goes straight to a user’s Cash App Bitcoin balance. The event keeps the focus on Block’s Bitcoin services.

The campaign also gives Block a single message across several products. It connects consumer payments, merchant payments, and Bitcoin storage in one offer. That structure puts Bitcoin Day at the center of Block’s latest push. It also keeps the news tied closely to Jack Dorsey’s company.

Bitcoin Day brings Block’s Bitcoin services into one campaign

Block teased the campaign last Friday before opening the event on April 6. The company linked three services that already support Bitcoin use. Cash App handles purchases, Square supports merchant payments, and Bitkey manages self-custody. As a result, users can move through one connected flow.

Bitcoin Day places those services under one public campaign name. Each service usually serves a different step for users. Here, Block presents them as connected parts of one offer. That setup makes the process easier to understand.

The reward system sends bonuses straight to a user’s Cash App Bitcoin balance. Because of that design, users do not wait for a later drawing. They receive rewards after an eligible step. The campaign works as a direct incentive, not a sweepstakes.

Block also set a firm cap for the offer. The company said the event will close once $1 million in Bitcoin is claimed. So the campaign may end before April 10. The end date depends on how fast users claim rewards.

Users can earn rewards through buying spending and self-custody

Users can unlock rewards in three ways during Bitcoin Day. They can buy Bitcoin in Cash App, spend Bitcoin at participating Square merchants, or move BTC to Bitkey. Each action can trigger an instant bonus under the event rules. The bonus then appears in the user’s Cash App Bitcoin balance.

The structure ties purchase, payment, and storage into one offer. A user may start by buying Bitcoin in Cash App. The same user may then spend Bitcoin with a Square seller. After that, the user may move Bitcoin into Bitkey for self-custody.

Square’s role adds a real-world payment step to the campaign. Users are not limited to buying and holding Bitcoin. They can also spend it with participating sellers. That makes the offer broader than a standard trading promotion.

Block said each user can earn up to $80 in total bonuses. That maximum applies after the user completes all eligible actions. The company did not frame the event as a prize contest. Instead, it described a reward path tied to product use.

Eligibility rules and Bitcoin holdings add more context

The company set several rules for participation. Users must be at least 18 years old and have a United States address. They also need a Cash App account in good standing. In addition, they must complete identity verification.

The rules keep Cash App at the center of the campaign. Every reward moves into that account after an eligible action. Users who do not meet the checks cannot join. That links the offer to one verified user record.

New York residents can still buy Bitcoin during the campaign. However, they cannot use the spending or ownership features in the offer. That means they cannot access every reward path. The difference reflects location-based limits on some Bitcoin services.

Block’s own Bitcoin holdings provide context for the campaign. The company holds 8,883 BTC worth about $616 million, based on the figures provided. That places Block as the 14th largest public company Bitcoin holder. The reserve shows that the company remains closely tied to Bitcoin.

The post Jack Dorsey’s Block Launches Bitcoin Day With $1M In BTC Rewards For Users Today appeared first on CoinCentral.