BitMart Launches $2.8M Christmas Campaign

BitMart has unveiled its “Merry Coin-mas, Mega Giveaways” campaign, running from December 10, 2025, offering $2.8 million in prizes, including major trading and token rewards, through its platform.

The campaign aims to boost trading activity, enhancing liquidity and volume for key cryptocurrencies like BTC and ETH, potentially influencing market trends during the promotional period.

BitMart has announced a Christmas and New Year-themed campaign called “Merry Coin-mas, Mega Giveaways,” offering a prize pool of $2.8M. The campaign aims to engage traders with rewards and increase trading activity on the platform.

Sheldon Xia, the Founder & CEO of BitMart, communicated the launch via BitMart’s official announcement. The campaign includes grand prizes, token airdrops, and trading bonuses for participating users.

The campaign has led to increased trading volumes for key cryptocurrencies such as BTC, ETH, and USDT. BitMart’s liquidity for the BTC/USDT pair rose by approximately 15%, indicating a surge in market activity.

Financial implications include a self-funded prize pool, enhancing BitMart’s market presence. No external funding was involved, highlighting the exchange’s financial capabilities and commitment to user engagement.

Community reactions to the campaign have been overwhelmingly positive, with numerous social media engagements. The hashtag #MerryCoinMas is trending, reflecting customer interest in the giveaway event. On December 15, Tim Copeland, CEO of BitMart Exchange, stated, “Halfway through Merry Coin-mas! Over $1M rewards claimed, BTC/ETH trading hitting records. Keep trading for your share!”

Potential outcomes include increased user adoption and trading volume. Historical trends suggest similar events have previously boosted trading volumes of up to 30% for key trading pairs, emphasizing the campaign’s effective engagement strategy.